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The Agilno Discovery Framework ^TM

De-risk your product launch.

Understand what to build, why it matters, and whether the market truly wants it.

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with Sara

Why do Discovery?

Too many teams jump straight into development, and pay (a very costly) price later.

Failed products often simply solve the wrong problem.
Common issues in failed products:

Missed user needs

No validation → poor fit

Scope creep

Effort expands without strategy

Unused features

Low adoption = wasted investment

40%

Of new products fail because they solve the wrong problem.

CB Insights

85%

Of post-launch development
time (up to) is spent reworking misaligned features.

Nielsen Norman Group

Here's how we do it

Product Vision Alignment

In this first phase, we collaborate to define our assumptions about the problem space and opportunity.

Discovery Phase 1

Vision & Objectives

Problem Framing

Pain Point Mapping

Assumptions Mapping

Business Model Hypothesis

Project kick-off.

We’ll schedule an official kick-off call with everyone involved, review the plan for your project, and get to work.

Collaborative workshops.

We align on goals, user pains, and success metrics so your team and ours share a single vision.

Business model hypothesis.

We use a lean business model canvas to capture early hypotheses about how the product will make money and sustain itself.

Research & Understand

We interview users, study competitors, and map out what truly drives adoption and differentiation.

Discovery Phase 2

Market & Competitive Research

User Personas

User Discovery Interviews

Behavioural & Desk Research

Impact Mapping

Hypothesis Definition

Understand the market and your users.

We gather evidence about the problem, audience, and demand.

Hypothesis definition.

Turn validated problems into testable solutions that align with real user needs and business outcomes.

Prototype & Concept

Through prototypes, usability tests, and lightweight ad experiments, we test what resonates and prove what works.

Discovery Phase 3

Information Architecture

User Flows

Usability Testing

Hi-Fidelity Concept Screens

Define structure and flows.

By translating insights into a clear product architecture, we’ll map key user tasks to ensure logical and efficient navigation before prototyping.

Validate and refine concepts.

We test structural ideas early to remove risk, then craft polished screens that bring the product narrative to life.

Landing Page Creation

We’ll design and develop a lightweight landing page to observe real user behaviour: how people react to your value prop, pricing and overall product.

Validation Phase 1

Audience & value proposition definition

Conversion copywriting

Landing page design & development

Analytics & event tracking

Validate demand.

We’ll launch focused landing pages with analytics and event tracking to measure real demand.

Ad Creative Design

We’ll design a set of ads that identify which combination of message and visual works best (engagement). This reveals what people care about before product launch.

Validation Phase 2

Discovery hypothesis extraction

Ad concept creation

Align visual tone with brand

Discover market traction.

By running targeted ad tests, we’ll validate which messages, visuals, and tones earn engagement and signal early demand.

Meta Ad Run & Analysis

This is where we gather proof - actual user behaviour that indicates real market demand and message resonance.

Validation Phase 3

Campaign setup & targeting

Cross-platform ad deployment

Performance data collection

Results analysis & insights

Test the market with real users.

We’ll launch short campaigns to collect data and analyze performance across audiences, to identify what resonates and signals market demand.

How do we do Discovery

The Agilno Discovery Framework™ was built to solve this issue.

We uncover market truth, validate demand, and align teams around the right path forward — before you commit to build.

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Uncover real market needs

We gather user insights, analyze market signals, and identify problems worth solving, not just ideas worth building.

Validate before you invest

Through targeted demand experiments, we validate solutions to reduce risk and wasted effort.

Align teams around clarity

We help teams make data-informed decisions, building consensus on what to pursue before development starts.

Their design work has been nothing short of incredible, combining creativity with a deep understanding of user experience.

Jourdan DuFort

Founder of Sukai

The Framework

Choose Discovery, Validation, or
combine both for full confidence before you invest in development.

From insight to evidence – now you’re ready to build.

Every assumption is now backed by data, giving you the clarity to move forward with confidence.

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Discovery Build Report

What to build first, based on validated needs.

Prioritized Roadmap

Defined KPIs aligned to business goals & user value.

Success Metrics

Go-to-Build_Report.pdf

Validation Results

Evidence of what resonated most across audiences.

Demand Signals

Key learnings from creative + channel performance.

Performance Insights

Validation-Results.pdf

Pricing

Choose a plan that works for your team.

Discovery

4-6 Weeks

$19,000

USD

Gain a clear understanding of what to build and why it matters.

For teams shaping a new product idea or preparing for funding and build.

What's included:

Stakeholder alignment workshops

Market & competitive research

User interviews and analysis

Concept & prototype design

MVP roadmap and next-step recommendations

Deliverables:

Discovery Output Deck (user insights, validated assumptions, and feature hypotheses)

Concept prototype

Evidence-backed MVP roadmap

Validation

4 Weeks

$12,000

USD

Obtain real-world proof that your concept resonates and converts.

For teams who already have a concept and want to prove market demand before investing in build.

What's included:

Landing page creation (with multiple message variants)

Ad creative design (copy + visuals)

Campaign management (Meta + Google optional)

Performance tracking and audience analysis

Deliverables:

Validation Results Deck (CTR, CPC, Conversion insights)

Audience findings and message recommendations

The Full Framework

10-12 Weeks

$36,000

USD

Everything in Discovery + Validation, integrated into one seamless sprint.

Teams that want end-to-end confidence, from user insights to market validation, before committing to development.

What's included:

Everything in Discovery

Everything in Validation

Deliverables:

Combined Evidence Pack (Discovery + Validation findings)

MVP scope and Go-to-Build report

Recommended next steps for MVP or funding

Products that go through structured discovery and validation are 3× more likely to reach product–market fit
within their first year.

Meet the Agilno Team

Human-led. AI-enabled.
Results ~~driven~~ obsessed.

We’re a team of senior strategists, designers, and engineers who thrive on solving complex problems. With Agilno, you get real humans, using real human brains. Superpowered by AI.

Human-led. AI-enabled.
Results ~~driven~~
obsessed.

Principals we stand by:

We actually talk to people.
To gain real insights. Crazy, right?

Human
insight first

We don't use AI as a crutch. We leverage it for faster research, cleaner analysis, and smarter iteration.

AI-enabled
efficiency

We fix vibe-code disasters.
We refuse to create it.

Zero vibe-coding

Every recommendation or decision we make ties back to data.

Evidence > opinion

Let's talk

Your next product shouldn’t start with guesswork.